This intensive 6-month program provides a practical, hands-on approach to mastering the core disciplines of digital marketing, preparing you for a dynamic career in the field.

Program Overview:

Duration: 6 Months

Format: Online / Offline (Hybrid Mode) (Self-paced with live sessions and mentorship)

Target Audience: This program is ideal for aspiring digital marketers, small business owners, traditional marketers looking to upskill, and anyone seeking practical skills to drive online growth and build a career in the dynamic digital marketing landscape.

Classes: 2 Classes / Week

Class Duration: 2 Hours / Class

Month 1: Digital Marketing Fundamentals & Web Presence

• Introduction to Digital Marketing: Overview of channels, strategies, and the digital ecosystem.

• Website Fundamentals: Understanding website structure, user experience (UX), and basic web analytics.

• Buyer Personas & Customer Journey: Identifying target audiences and mapping their online path.

• Outcome: Grasp core digital marketing concepts and understand the role of a website.

Month 2: Search Engine Optimization (SEO) & Content Marketing

• SEO Basics: On-page, off-page, and technical SEO principles. Keyword research, meta tags, site structure.

• Content Marketing Strategy: Planning, creating, and distributing valuable content (blogs, videos, infographics).

• Content Formats & Storytelling: Crafting engaging content for various platforms.

• Outcome: Optimize websites for search engines and develop effective content strategies.

Month 3: Social Media Marketing (SMM)

• Social Media Platforms: Deep dive into major platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok) and their unique features.

• Organic Social Strategy: Building communities, content calendars, engagement tactics.

• Social Media Analytics: Measuring performance and understanding key metrics.

• Outcome: Develop and execute impactful organic social media campaigns.

Month 4: Paid Advertising (PPC & Display)

• Google Ads (Search & Display): Setting up campaigns, keyword bidding, ad copy creation, audience targeting.

• Social Media Advertising: Running paid campaigns on platforms like Facebook/Instagram Ads.

• Ad Copy & Creatives: Designing compelling ad visuals and persuasive text.

• Budgeting & ROI: Managing ad spend and measuring return on investment.

• Outcome: Plan, execute, and optimize paid digital advertising campaigns.

Month 5: Email Marketing & Analytics

• Email Marketing Strategy: Building email lists, segmentation, lead nurturing, automation.

• Email Campaign Creation: Designing effective newsletters, promotional emails, and drip campaigns.

• Google Analytics 4 (GA4): Setting up, navigating, and interpreting key reports (traffic, conversions, user behavior).

• Data-Driven Decisions: Using analytics to refine marketing efforts.

• Outcome: Develop effective email marketing funnels and analyze campaign performance.

Month 6: Integrated Strategy, Ethics & Capstone Project

• Integrated Digital Strategy: Combining all channels for a holistic marketing approach.

• Digital Marketing Ethics: Understanding privacy, data protection (GDPR, CCPA), and responsible advertising.

• Capstone Project: Develop a comprehensive digital marketing strategy for a real or hypothetical business, implementing key tactics and presenting results.

• Outcome: Create a full digital marketing plan and build a strong portfolio.

This program emphasizes practical application, equipping you with the skills to drive online growth and measure success in the digital landscape.